Revealed: How the Meat Industry Uses Environmental Groups to Make Beef Seem Climate-Friendly
The meat industry may have enlisted environmental groups to persuade people to “feel better” about eating beef, despite the sector’s ballooning emissions of climate-heating pollution, according to a public relations strategy document. The plan, created in 2021 by MHP Group, a London-based communications agency, was addressed to the the Global Roundtable for Sustainable Beef, an umbrella […]
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