Author name: TJ Jordan

This story has been published in partnership with Intercept Brasil. Oil giant Shell tapped into Brazil’s love of the soap opera to sell more fossil fuels, hiring famous actors to appear in adverts designed to lure customers to its petrol stations by associating the company with clean energy. The “Caminhos do Amanhã” (“Paths of Tomorrow”) campaign originally featured Sophia Abrahão […]

The post Revealed: Soap Opera-inspired Clean Energy Ads Helped Shell Boost Petrol Sales in Brazil appeared first on DeSmog.

This post has been syndicated from DeSmog, where it was published under this address.

A Portuguese version of this story was published by Climainfo. Prince William’s prestigious climate prize hired a Brazilian public relations firm that was also under contract to the country’s state oil company Petrobras, which is facing criticism for its plans to drill in the Amazon basin, DeSmog can reveal. The Earthshot Prize, backed by celebrities including naturalist David Attenborough and former England football captain David Beckham, worked with this PR […]

The post Revealed: Prince William’s Climate Prize Hired PR Firm Tied to Brazilian Fossil Fuel Industry appeared first on DeSmog.

This post has been syndicated from DeSmog, where it was published under this address.

The Financial Times published a story based on the material uncovered by this investigation. The global advertising giant Interpublic Group (IPG) is facing allegations by staff that its rebrand of the world’s largest oil company violated a pledge to avoid work that could worsen the climate crisis. Documents obtained by DeSmog show that a group […]

The post Exclusive: Ad Giant IPG Accused of Breaking ‘Industry First’ Climate Policy With Work for World’s Biggest Oil Company appeared first on DeSmog.

This post has been syndicated from DeSmog, where it was published under this address.

The UK advertising watchdog today dismissed a complaint against a series of ads for Saudi Arabia’s national oil company, 16 months after climate campaigners filed it. The New Weather Institute think tank had argued that the ads “spread disinformation on the role of ‘advanced’ fuel in decarbonising the transport sector”, because they promoted Saudi Aramco’s research into […]

The post UK Advertising Regulator Dismisses a “Disinformation” Complaint Against Saudi Oil Giant appeared first on DeSmog.

This post has been syndicated from DeSmog, where it was published under this address.