Author name: TJ Jordan, Akhil Ranjan, Rachel Sherrington and Clare Carlile

Agribusiness companies enlisted an army of Brazilian social media influencers ahead of the United Nations climate summit, now underway in the Amazonian city of Belém, where the meat industry’s surging greenhouse gas emissions and role in deforestation are high on the agenda. At least 195 influencers — from models and news anchors to doctors and right-wing activists — posted Instagram content sponsored by […]

The post In Brazil, Agribusiness Giants Hire Celebrity Influencers to Win Hearts and Minds appeared first on DeSmog.

This post has been syndicated from DeSmog, where it was published under this address.